Customer Satisfaction Path


Objectives


What you need to do
to complete this unit
  1. Name the six stages of the Customer Satisfaction Path and describe how customers change at each stage as they move from the first stage to the last.

  2. Define "consultative selling," including references to at least two key characteristics of this approach that make it different from product-focused selling.

  3. State at least three ways the Customer Satisfaction Path model can remind you about important aspects of your job.

Performance Criteria

In fulfilling the above objectives, be sure that your answers are constistent with content of this unit.



What you
do next


 If you think you can complete these objectives now, please proceed directly to the PERFORMANCE CHECK for this unit. Otherwise, continue on the next page.





PANTHEON PARTNERS INTERNATIONAL