Customer Satisfaction Program

This consultative selling skills program not only presents the most effective skills for all salespersons, but it ensures that all participants learn and USE the skills from the program.

Overview

Highly successful salespeople know the key to effective selling is meeting customer needs.  Today, their customers are more informed and discriminating than ever.  These highly-successful salespeople:

·        Engage customers in a productive dialogue about needs and valued benefits

·        Communicate product benefits clearly and concisely, with specific ways the customer’s needs will be met

·        Recognize that being proactive about product limitations earns them professional credibility and helps ensure customer satisfaction

·        View customer questions and concerns as opportunities to clarify the facts, explore customer interests and needs, and reinforce benefits

·        Establish call objectives designed to move the sales process forward at a pace appropriate for the customer’s buying style

Objective

The Customer Satisfaction Program^ä enables participants to develop these and other successful selling strategies—to incorporate them as habits guiding their daily performance.  The program verifies competence through performance, not just conceptual understanding.

Benefits

·        New sales people build effective sales communication habits from the start, quickly becoming self-confident and productive

·        Experienced sales people get reinforcement of their existing skills and add new skills, leading to renewed enthusiasm and greater sales results

·        First-line managers get practical, effective tools for maximizing their coaching effectiveness to develop the full potential of all sales team members

·        Senior management gains confidence the entire sales organization is receiving effective, consistent training based on proven standards for performance excellence, increasing the return of training investment

·        The company gains a substantial return on its investment in sales performance improvement and strengthening its competitive edge in the marketplace.

Program Design

The Customer Satisfaction Program™ is designed for sales representatives and first-line managers.  It uses Performance-Based Training methods to ensure learning effectiveness while minimizing time away from the job.  The 15 self-paced learning units, each consisting of clearly stated learning objectives, concisely written study material, and a Performance Check to verify and reinforce knowledge and skill proficiency.  Study time for most units ranges from 45 to 60 minutes.  The program lends itself to a variety of implementation options that can be tailored to the sales organization’s specific needs.

PANTHEON PARTNERS INTERNATIONAL